We are committed to protecting your privacy. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998). We collect information about you for 2 reasons: firstly, to process your order and second, to provide you with the best possible service. We collect this information via server logs, cookies, order forms and enquiry forms. The type of information we will collect about you includes: your name, address, phone number, email address. Your credit card details are only used to collect payment we do not keep a record of card information. Credit card security is taken very seriously at Little People that’s why we use the latest encryption methods to keep your details safe.

The information we hold will be accurate and up to date. You can check the information that we hold about you at any time by emailing us at info@littlepeopledirect.com. If you find any inaccuracies we will delete or correct it promptly. The personal information which we hold will be held securely in accordance with our internal security policy and the law. If we intend to transfer your information outside the EEA (European Economic Area) we will always obtain your consent first.

We do not rent or sell your name, address, e-mail address or personal information to any third party. If you have made a purchase from our shop, we may occasionally update you on news and special offers via e-mail. If you receive email from us and wish to be removed from our mailing list then please reply to the email with the words 'remove' as the subject and you will be deleted from our list immediately. Our Little People Club mailing list will always contain an option to leave.

We use technology to track the patterns of behaviour of visitors to our site. This is usually to monitor our performance with search engines and online promotion. The information collected by these means does not identify you in anyway and we do not use cookies to collect any personal information.

If you have any questions/comments about your privacy, you can contact us here or should email us at info@littlepeopledirect.com or at the address at the bottom of the page.